For World Mental Health Day on Sunday – a day dedicated to reducing the stigma associated with mental health issues – Ariana Grande formally announced her partnership with Better Help, a company that provides remote mental health services.
“It’s World Mental Health Day and I’m beyond thrilled to team up with BetterHelp again to give away up to $5 million in free therapy,” wrote the pop superstar beneath her Instagram graphic that read “spread awareness & sign up for free therapy”.
“I acknowledge that there are very real barriers when it comes to accessing mental health resources, and while this is only one small gesture (and a much larger systemic problem remains),” she continued. “I wanted to do this again with @betterhelp in hopes of bringing access to a few more people and perhaps inspiring a few of you to try something new and prioritize your own healing. head to betterhelp.com/ariana to get your free month started.”
Last year for World Mental Health Day, the Republic Records artist had partnered with the Silicon Valley-based company donating $1,000,000 to improve access to therapy. And few hours after the pledge went live, she confirmed she would donate an additional $1 million, writing that “therapy should not be for a privileged few but something everyone has access to”.
The mental health therapeutic campaign covers the first appointment for those seeking help with Better Help bosses guaranteeing 15% off the second month should clients continue with the service.