Attending the launch of Yungblud‘s Beautifully Romanticised Accidently Traumatized fan club in London, the singer/songwriter’s fans were treated to a surprise street performance.
The 27-year-old British-born rocker took to social media stating that he was set to open his “first ever store and fan club” in the city on August 7, at 20 Denmark Street. And those who headed down to the venue on Thursday (08.07) watched as the topless musician performed ‘The Funeral,’ ‘Strawberry Lipstick,’ ‘Zombie,’ and ‘Lovesick Lullaby’ while dressed only in a Union Jack kilt.
Not the first such press moment, the famous road is steeped in music history, with the likes of The Rolling Stones, David Bowie, Sir Elton John, The Kinks, Black Sabbath, and The Sex Pistols having all either recorded, rehearsed or lived there.
About keeping the street – nicknamed London’s Tin Pan Alley – alive, the artist (born Dominic Harrison) said “I f****** love you. Welcome to Denmark Street.” “Keep Denmark Street alive. Keep British f****** music alive. Keep British music powerful. I love you all so much. Get home safe and I’ll see you tomorrow.”
Inviting fans to join the festivities, Yungblud took to X with “I’m so excited to announce the opening of my first ever store and fan club. Welcome to “beautifully romanticised accidentally traumatized”. Number 20 Denmark Street in the heart of central London. We open on the 7th of August and you’re all invited. It’s the biggest party I’ve ever thrown. (sic)”
Explaining to fans that the venue is “a place to be yourself and find people with similar ideas to you, ” he added
“This building is a literal physical space where you can place your hands upon its bricks and belong. Here we have built a place to be yourself and find people with similar ideas to you. Whether it be to buy the clothes we make, come for a coffee, buy a beer, watch music, do an art class or just come and play pool you’re welcome, all we demand from you is that you spread the love.” “This street, Denmark Street has paved the way for The Best of British music since the 1950s. I grew up on the street. It has always been my dream to have a building here. YOU made that dream come true and im eternally in your debt. I’m running this place with my best friends so so please come and support to keep this heart beating.” “Come down and celebrate.” “Sign up. I’ll see you there. (sic)”
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Author: Saul Goode
Photo: Raph_PH