The estate if Elvis’ Presley has confirmed that a hologram show will head to London in November 2024.
Similar to ABBA’s virtual tour, the Elvis Evolution will feature a digital avatar version of the late King of Rock and Roll performing amidst iconic photos projected onscreen.
Produced by British immersive entertainment firm Layered Reality (and Authentic Brands Group which owns the Elvis Presley estate,) the founder and chief executive of the AI company, Andrew McGuinness, said:
“Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley”. “Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.” “It’ll be a memory-making experience that will be a bucket-list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
President of entertainment at Authentic Brands Group, Marc Rosen, stated “We’re thrilled to partner with Layered Reality to give fans a new, immersive way of experiencing Elvis Presley’s life and legacy.”
Following the immersive show, attendees will be able to attend the afterparty where a deejay will spin Elvis’ Presley hits. And in addition to the UK location, plans are already in place to bring the show to Las Vegas, Berlin and Tokyo.
ABBA Voyage, the Swedish superstars’ hologram show featuring life-size avatars called ‘Abbatars’ has, thus far, increased the UK economy by some $408,000,000
KISS are also jumping into the hologram business with the retired rockstars set to launch their own avatars in 2027.