In the video for “Sacrifice,” the first track off his latest album, Dawn FM, The Weeknd finds himself in the midst of a surreal dance floor ritual.
The clip opens with a mysteriously smooth radio DJ voice-over for “103.5 Dawn FM” waking up the artist and telling him, “It’s time to walk into the light and accept your fate with open arms. Scared? Don’t worry, we’ll be there to hold your hand and guide you through this painless transition.”
After being consumed by a blinding light the Weeknd wakes up in the middle of a wild underground dance party to find himself the center of attention, strapped crucifixion-style to a circular platform. The rave ritual continues with tumultuous dancing, psychedelic touches, a mysterious red-robed figure, and, at the very end, some haunting shots of rapidly-aging bodies.
The “Sacrifice” video arrived today (1.07.22) concurrent with the release of his Dawn FM’ album that features contributions with Tyler, the Creator, Lil Wayne, Quincy Jones, Jim Carrey, Max Martin, and Oneohtrix Point Never.
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Author: Saul Goode
Photo: Kayla Johnson