On Saturday night (9.07,) in front of 70,000 fans in São Paulo, Brazil at Estádio MorumBI, The Weeknd debuted a never-before-seen production along with special guest Playboi Carti who performed two songs before Anitta appeared atop the ancient building disguised as one of The Weeknd’s dancers.
Following the show 150 drones flew in the sky, spelling out Hurry Up Tomorrow, the name of the artist’s highly anticipated next project that completes his trilogy of studio albums, following Dawn FM (2022) and After Hours (2020). The Canadian musician’s forthcoming full length will serve as the third and final chapter crafted with existential and self-referential themes.
The superstar singer/songwriter officially unveiled the cover art of his upcoming LP, that is now available for vinyl and CD pre-order. In celebration of his one-night-only São Paulo Brazil show, the musician (born Abel Tesfaye) released a limited-edition XO merchandise collection, with 10% of net proceeds from all sales going to the BrazilFoundation’s Brazilian Soul Fund.
On the evening of September 5th, a massive projection of the enigmatic artist was displayed on the historic Farol Santander building that served to heighten the anticipation for The Weeknd’s arrival and show.
United Nations World Food Programme Goodwill Ambassador Abel “The Weeknd” Tesfaye again partnered with the U.N. World Food Programme to contribute funds from the São Paulo show to the XO Humanitarian Fund, which supports the organization’s response to the unprecedented global hunger crisis. $1 local equivalent from each ticket sold has gone to this important cause.
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Author: Saul Goode
Photo: The Come Up Show