Soundcloud is working diligently to get up-and-coming artists into the ears of listeners with their “First on Soundcloud” program. And they just released the latest class of creators.
On March 23rd, the streaming service revealed the 9 musicians selected to take part in its new First on SoundCloud accelerator program: Charmaine, Ela Minus, Kid Quill, Lourdiz, Otis Kane, Pa Salieu, Payday, Sofia Mills and SoFaygo. Each newbie will receive immediate support by having their participation announced by artists and tastemakers including D Smoke, Rico Nasty, creative photographer and designer Ciesay of Places + Faces and NBA star De’Aaron Fox.
“We’re very excited to introduce this new class of breakout emerging artists, all sharing the special qualities that represent the SoundCloud artist community at its core — they’re innovative, original, and DIY at heart,” said Erika Leone, VP of brand marketing at SoundCloud. “‘First on SoundCloud’ has always been about amplifying emerging artists and driving discovery for listeners. With the new accelerator program we’ll work directly with the artists over this year to help them drive real, meaningful advances in their careers, while helping them reach new creative milestones and growing their global fan-bases.”
Unlike the original “First on SoundCloud,” that was introduced in March of 2018 to showcase emerging artists on the platform via SoundCloud apps, playlists, newsletters and social and out of home advertising, this new iteration of the accelerator sees the platform making a significant investment in each artist by producing “career-making firsts” such as their first “dream collab” projects, merch drops and cover art.
Since its inaugural edition in 2018, First on SoundCloud has helped launch the careers of such artists as Cuppy, Che Lingo, Kehlani, Baby Rose and Lil Tecca.
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