Concurrent with Spotify providing personalized playlist platforms, the streaming giant is expanding their offerings in an exciting new way.
As part of Spotify’s mission to evolve and expand the Daily Mix family format, additional playlists called Spotify Mixes have recently come to light. These specially curated music lists become increasingly personalized to users over time, recommending mixes based on moods and interests and the more time a subscriber spends on the app, the better their collections become.
Each mix reflects the listeners habits, putting people’s favorite artists, songs, genres, and decades in the mix subsequent to which Spotify supplements the collection by adding in music suggested by the algorithm. Each collection is frequently updated with something new to discover.
Gustav Söderström, Spotify’s Chief R&D Officer, explains: “There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences—one for each listener. Every day, half a trillion events—whether they are searches, listens, likes, or countless other actions—take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before.”
Available for both free and premium users alike, learn more about the new feature here.
Photo: Sorosh Tavakoli