In advance of Valentine’s Day 2025, Michael Bolton has collaborated with a video game character for new version of his classic ‘How Am I Supposed to Live Without You’.
In an attempt to entice former players who’ve since left the game, the now 71-years-old, iconic blue-eyed Soul singer has teamed up with Clash of Clans’ Barbarian – aka Barboltian – for the duet.
For the music video that has already secured 2,000,000+ YouTube views, Sony Music Publishing and the mobile game’s maker Supercell joined forces to procure the love letter where Barbarian channels his inner ’90s music star. complete with mullet and extended moustache handles.
Incorporating ‘Clash Royale’ and ‘Clash of Clans’.’Clash Royal’ is part of The World of Clash which which has generated 4,000,000,000 downloads and generating $14,000,000,000 since its initial release in 2016.
Because many of its original long-term users have since stepped away from the game in recent years, Supercell hopes that this special music/video collaboration will entice them to return.
In a statement about his classic song being re-imagined, Bolton said: “’How am I Supposed to Live Without You’ has been a hit for me twice, and I’m excited to see it land with a new generation through this collaboration with Barboltian.”
The song is available to stream now on all major streaming platforms.
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Author: Al Denté
Photo: Alterna2 http://www.alterna2.com