In the brand new Tiffany & Co. advertising campaign, the iconic jewelry brand features Beyoncé in their nostalgic “Lose Yourself in Love” initiative.
In one of the images, the 41-year old superstar chanteuse poses for the camera as she models a custom Tiffany HardWear necklace, created specifically for the campaign. The multi-Grammy Award winner’s retro appearance will remind the viewer of the look she rocked in her 2011 “Countdown” music video from her 4 album. In fact, the entourage featured in the new campaign mirrored a moment in the clip.
Shot by Mason Poole, The standout images represent “celebrating individuality, love, and universal connection,” according to Tiffany & Co.
A longtime ambassador for the luxury brand, Mrs Carter said that she is “honored to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.”
In 2021, Beyoncé and her husband Jay- Z starred together in Tiffany & Co’s campaign for its “About Love” collection in which the “Crazy In Love” singer donned the jewelry brand’s infamous yellow Tiffany Diamond necklace (weighing some 128.54 carats and previously worn by only a handful of notable celebs including Lady Gaga, and Audrey Hepburn.)
According to Tiffany & Co., a film based on Beyoncé’s latest hit song “Summer Renaissance” will be released latest this fall on tiffany.com.
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Author: Al Denté
Photo: Cornel Pex