Courtesy of a collection of ‘Honey’ remixes, Troye Sivan is celebrating “what brings us pleasure.”
Teaming up with luxury ice cream brand Magnum and music producer and DJ Mura Masa, the now 28-year-old singer procured three mood-inspired versions of his song ‘Honey’ – where each new version (forming part of the ‘Honey – Remix EP’) was created to match three different themes, Euphoria, Wonder and Chill.
About the creative process the Australian-born singer said:
“Working with Magnum® on creating these tracks has been an amazing journey.” “They are a celebration of what brings us pleasure. I’ve been a big fan of Mura Masa for a long time, and these remixes of my song ‘Honey’ are about more than just music; they’re an invitation to explore our different parts – whether that be Euphoria, Wonder, or Chill. I have had a blast working on this project, and I can’t wait for you all to experience it yourselves!”
Inspired by the all-new Magnum Pleasure Express range – including Euphoria Pink Lemonade, Wonder Golden Toffee and Chill Blueberry Cookie – Sivan’s forthcoming EP will launch in Cannes, France, on May 16 , where Magnum has taken residence for more than ten years.
During his live listening party, fans of the artist can join a live stream on Magnum’s YouTube channel and determine which of the new tracks they want to hear first. Listeners will be taken on an indulgent journey of pleasure, as they experience the three new tracks, before the full ‘Honey’ EP is released via Spotify at 2pm CET.
Celebrating the launch with an evening of star-studded entertainment, Troye will host the annual Magnum beach party in Cannes, with exclusive content from the bash appearing on the ice cream brand’s socials on TikTok, X and Instagram.
To learn more about the #WhereverPleasureTakesYou campaign visit: https://www.magnumicecream.com/whereverpleasuretakesyou
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Author: Al Denté
Photo: Ted Eytan