In her new release, Rita Ora sings about “never feeling more alive” when her filmmaker husband Taika Waititi “saw her naked” for the first time.
Born Rita Sahatçiu, the now 32-year-old pop star shared the third single from her upcoming album, ‘You and I’, which explores the power couple’s love journey, as she doesn’t hold back when he sings: “And, baby, when you saw me naked. I’ve never felt more alive.”
About her new release, Ora said: “‘Don’t Think Twice’ is about not thinking twice and just jumping in, romantically. You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen.”
Directed by her Academy Award winning husband, Waititi, the dramatic music promo is “associated with dreams, nightmares, and the spirit world, and it sees Rita channelling Katherine from ‘Wuthering Heights’ while trapped in a ghostly forest within a dystopian world.”
The Eurodance tune follows ‘You Only Love Me’ and ‘Praising You’ with Fatboy Slim, and comes ahead of the ‘Hot Right Now’ singer’s upcoming performance of the latter song with the DJ – whose real name is Norman Cook – at Pride in London on Saturday (01.07.23).
Explained how co-writing ‘You and I’ from her diary entries made her realize just how much has changed in her life, Rita recently shared that the album reflects how much she’s “grown up” over the “past few years,” stating “Over the past few years, I’ve just grown up. My life evolved. I started journaling and those journals turned into songs. If you’re being vulnerable with your songs, you have to be honest. That is the magic. Diving into songwriting with this album has been an eye-opener.”
The album documents the chapters of her relationship with her director spouse, with Rita writing “This album really means a lot to me. It’s like my diary of the last few years, it’s my sound and it just feels so true to me and who I am today.”
The follow-up to ‘Phoenix’ (2018,) ‘You and I’ is Rita’s first album as part of her new partnership with BMG and will be released on July 14.
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Author: Saul Goode
Photo: MTV International