The musical icon joined forces with Sergio Momo, founder and creative manager of Italian luxury goods brand Xerjoff, to launch the Save Me fragrance, a fund-raiser for the protection of wildlife. “This amazing man is doing something wonderful for animal welfare,” May wrote of Momo, captioning photos of the pair signing bottles with gold pens.
Named after the legendary rockers’ 1980 hit, the fragrance is said to smell of “sandalwood and badger,” an animal that’s close to May’s heart. For super fans, May and Xerjoff are stocking an autographed 50ml bottle priced at €410 ($500), with the standard edition priced at €197 ($240).
In addition to shredding iconic riffs on some of rock music’s indelible songs, May is a long-time advocate for wild animals and co-founder of the Save Me Trust, which has battled the U.K. government on badger culls, among other issues. The Queen lead guitarist’s scent is another step in making the world a better and safer place for wildlife.