Two thirds of a year following his transphobic reaction to trans activist Dylan Mulvaney teaming up with Anheuser-Busch to promote the brand’s Easy Carry Contest, Kid Rock has rethought his position in support of Bud Light.
In a recent interview with Tucker Carlson, the legendary rocker stated “At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one. They made a mistake.” “So, do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.” “Hopefully, other companies get it too but, at the end of the day, I don’t think the punishment that they’ve been getting at this point fits the crime. I would like to see us back on board and become bigger because that’s the America that I want to live in.” “There’s nothing wrong with giving a spanking. You don’t spank them for the rest of their life.”
Making his position clear in April, and donning a white MAGA hat, the musician (born Robert James Ritchie,) posted a video to his social media accounts “Grandpa’s feeling a bit frisky today,” he shared, adding that he wants to make his message as “clear and concise as possible.” He then shot a semi-automatic rifle at three cases of Bud Light, telling the camera, “F— Bud Light, and f— Anheuser-Busch.”
In a statement received by Billboard at the time, an Anheuser-Busch spokesperson said, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
In July, CNN reported that Kid Rock was still selling Bud Light at his Nashville restaurant. In August, he was pictured enjoying aBud Light at Colt Ford show in Nashville, according to TMZ.
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Author: Al Denté
Photo: U.S. Air Force photo by: TSgt Sean Mateo White – Public Domain