To celebrate its 25th anniversary, the Pokémon empire will be teaming up with Katy Perry for the year-long P25 Music collaboration with Universal Music Group that will also feature musical assists from a number of other major, as-yet-unannounced acts.
In a statement, the “Roar” singer professed her longstanding dedication to the game and its multiple iterations throughout the years: “Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO.” Perry added that, when on your, she’s visited the Pokémon Café in Japan. “It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.”
“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said UMGB general manager LJ Gutierrez, in announcing the deal that promises to name more artists and surprises alongside the P25 Music program throughout 2021.