In preparation for a colorful Summer season, J Balvin is teaming up with FriendsWithYou and Guess to present their newest collection.
Announced on Wednesday (April 7th), theGuess / FriendsWithYou collaboration comes complete with vibrant, fun silhouettes and decorative embroidery and logos. Given his history with rainbow colors on tangential brands Air Jordan and Takashi Murakami’s the Colombian reggaeton star appears to be the perfect fit for the new fashion rollout.
FriendsWithYou is Samuel Borkson and Arturo Sandoval III’s fine art collective aimed at reminding people that happiness is found in everyday life and that positivity reflects in Guess’ capsule through bold, breezy designs. “At Guess, we’re always looking to inspire our customers,” stated Nicolai Marciano, brand partnerships director at Guess. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”