At a time when Hollywood measures a movie’s success by what it rings in at the box office, Ice Cube cares more about giving audiences a good time.
In an interview with The Hollywood Reporter, the superstar rapper/actor talked about bringing back his Friday franchise, saying:
“Hearing people laugh in the theatre. Hearing how much people enjoy it. Having quotable lines that they take to their regular life, like ‘Bye Felicia,’ or something like that. That’s when a movie is great to me. It’s not how much money you make. No, it’s how many times people can watch it and enjoy it. That’s really the measuring stick.”
In 1995 the musician/thespian (born O’Shea Jackson,) wrote, produced and starred in the first Friday film, followed by sequels 2000’s Next Friday and 2002’s Friday After Next.
Currently working on Last Friday the fourth installment, when asked about the pressures involved in delivering a sequel more than twenty years after the last iteration, Ice Cube added “There’s no pressure because I’m working with the best in the business.” “With each movie you do, you have to make it good and great. You can’t just expect people to spend their time and money on something that’s not worth it. The fun of making people laugh is actually working with things in current times and people and personalities that draw laughter, some reality, so you’re gonna have fun.”
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Author: Al Denté
Photo: Eva Rinaldi