To celebrate the launch of Taylor Swift’s The Eras Tour there later this week, on Monday (3.10,) the city of Glendale, Arizona announced that it will temporarily change its name to “Swift City” for two days.
In a statement about the event, Glendale mayor Jerry Weiers said “There is no need to calm down, we’re fearless and doing something highly unusual to celebrate the fact that Taylor’s concerts start right here!” “We know all too well that she’s one of the most influential artists of her generation and we are writing our own love story for her and greeting every Swiftie in style!”
Taking to Twitter, Weiers changed his political post to Mayor Swiftie and during a press conference, he and other city officials were seen holding pastel-colored t-shirts that read “Welcome to Swift City.”
“Swifties are encouraged to share their smiles ‘that could light up this whole town’ on social media platforms because “the best people in life are free,’” read the official proclamation.
“@GlendaleAZ is so ‘bejeweled’ for @taylorswift13’s #TSTheErasTour that we’re renaming the city in her honor,” the city tweeted Monday. With her State Farm Stadium shows, Swift became the first act in history to sell out two shows at the venue on a single tour.
Supported by Gayle and Paramore as her opening acts, Taylor’s tour is set to begin March 17 at the State Farm Stadium. And making subsequent stops in cities like Houston, Nashville, Chicago, and Los Angeles, Swift will be on the road through August, with the likes of Muna, Gayle, Phoebe Bridgers, Haim and Gracie Abrams providing support on select dates throughout the trek.