In support of independent music venues and workers that have been greatly affected by the pandemic, popular alcohol brand Jagermeister and artists like Dinosaur Jr., Foo Fighters, Radiohead, Phoebe Bridgers and more have teamed up with Brompton Bikes to bring awareness to the National Independent Venue Association and the “Save Our Stages” campaign.
In December of 2020, Jagermeister announced a partnership designed to support small independent venues nationwide. Demonstrating their commitment, the alcohol brand initiated the deal with a 1 million dollar donation to NIVA and will work together in 2021 to provide financial support and relief for various nightclubs and indie venues throughout North America.
When asked about the initiative and generous donation, Chris Peddy, CMO at Jagermeister stated “Jägermeister is built on the shoulders of the live music business and its unsung heroes- the bartenders, sound engineers, artists, bouncers, and staff that bring these venues to life.”
In addition to spirit brand’s contributions, Brampton Bikes and several big name artists have partnered up to auction off custom bicycles to raise money for Crew Nation, the most recent Live Nation venture designed to offer relief for music crews that’ve been hammered by the pandemic pause.
Each contributing artist has created their own customized bike that will be up for sale on Greenhouse Auctions from May 28, 2021 thru June 12, 2021 with 100% of all proceeds going to those music crews in need.