In her new music video from her Crash album track, “Used to Know,” Charli XCX embraces a Victorian-look transformation.
With its Robin S. house classic “Show Me Love” sample, Charli’s “Used to Know,” is an anthem for post break-up freedom. The video clip finds the artist (born Charlotte Emma Aitchison) fully embracing liberation and follows the pop singer and a duo of dancers in an array of different settings with complimentary costumes, like high school cheerleaders, Eighties fitness mavens, and blasphemously sexy monks.
In March Charli XCX released her Crash her fifth studio full length in March, that follows her 2020 pandemic project, How I’m Feeling Now.
In an interview with Rolling Stone Charli XCX spoke about the album’s narrative of “evil pop star,” and how it’s related to her experiences asa major label pop artist:
“I’ve been signed to a major label since I was 16,” she said. “I think I’ve had quite an untypical major-label-artist journey, so it’s interesting to operate within that framework. I suppose this record and the imagery is partially a comment on that. It’s also partially a comment on what authenticity is. I think artists feel they need to really prove that they wrote their own songs, that they direct their own music videos, that they are the brain behind everything. As I got older, I began to care less and less about that because I know I can write a great pop song and I know I can communicate my vision.”
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Author: Al Denté
Photo: Erin McCormack