Shot in one continuous take and featuring 25 professional drivers traveling around the multiple Grammy award winner at night, the moody mini-movie for her new ‘NDA’ single did not involve doubles or visual effects, according Entertainment Weekly.
In a previously released teaser, Eilish wrote “One of my favorite videos I’ve directed.” “I can’t wait for this one.” And speaking with Zane Lowe during a recent episode of New Music Daily on Apple Music 1, the superstar singer/songwriter stated that she’s “so happy” that “NDA” is “seeing the light of day.” “We literally made that whole song in two days or something, a day, I don’t know.” “But it was a fun, satisfying-ass process. It was very, very fulfilling.”
In discussing the song’s video, the 19- year old said “It’s definitely one of the coolest videos I’ve ever made in my life, and I directed it.” “It was pretty crazy, it’s real too.”
The follow up single to “Lost Cause,” “My Future,” “Your Power,” and “Therefore I Am,” “NDA” is part of the forthcoming Happier Than Ever LP which is set to be released on July 30, following the singer’s 2019 album, When We All Fall Asleep, Where Do We Go?
In a recent interview with Rolling Stone, Eilish opened up about her creative process and the mindset she was in while working on the full length project, stating: “I don’t know how to explain this, but all the songs on the album feel like a specific time, because they feel like when I wrote them and made them.” “It’s so funny that to the rest of the world it’s going to feel like a certain moment for them, and it’s going to be so different than mine. That’s such a weird, weird thing to wrap my head around.” “And I will f—ing love it. I love it. That’s the reason you do this,” adding “It’s for that … I hope people break up with their boyfriends because of it. And I hope they don’t get taken advantage of.”