Photo (Cropped): J.ébey

Beyoncé Partners With Tiffany For ‘Lose Yourself In Love’ Campaign: Look + Listen

On Friday (9.02) Tiffany & Co. surprised fans by releasing its new marketing campaign starring Beyoncé.

The iconic jewelry brand took to social media and wrote “LOSE YOURSELF IN LOVE.” “The result of a close collaboration and a shared vision between @Beyonce and Tiffany & Co., our new campaign celebrates that true love is only as strong as the love one has for themself.”

In the just released Tiffany video, Queen Bey is dripping in diamonds while clad a variety of high-fashion outfits that include a metallic trench coat, an architectural black bodysuit, and avant garde heels with a black turtleneck and giant hat.

Tiffany & Co. followed their initial tweet with “LOSE YOURSELF IN LOVE is a fiercely elegant homage to the joy of being one’s unapologetic self—a call to embrace the power of possibility.”

The latest collaboration with Tiffany & Co. follows Beyoncé’s mega-successful return to music with her seventh studio album Renaissance. Released late-July, the house music-infused LP shot to No. 1 on the Billboard 200 and pushed the lead single “Break My Soul” to the top of the Billboard Hot 100 for two consecutive weeks, giving the superstar singer her first solo #1 single in 14 years. And following the full length release, Bey has since dropped collaborations with Madonna (“Break My Soul (The Queens Remix)“) and Ronald Isley (“Make Me Say It Again, Girl“) as well as a new Gatorade ad celebrating pal (and “Sorry” video co-star) Serena Williams’ final U.S. Open.

Keep up with the latest trending music news by following us on FacebookTwitter, and Instagram

Author: Saul Goode

Photo (Cropped): J.ébey