Following an appeal from Taylor Swift, executives at a bedding company have abandoned their attempt to trademark the “Swift Home” brand.
Hoping to trademark the name “Swift Home” for a collection of bedding products toward the latter part of 2025, attorneys for home goods company Cathay Home submitted an application to the U.S. Patent and Trademark Office. But last week, claiming the cursive text used in a planned logo resembled the pop star’s signature, the superstar singer/songwriter’s team launched an appeal, asserting the similarities in name and branding would create a “false association” between the company and musician.
Once the trademark dispute made headlines, lawyer Ting Geng from Geng and Associates, acting on behalf of Cathay Home confirmed that they would no longer pursue the application, stating “Our client has not used the disputed mark in commerce.” “After evaluating the circumstances, our client elected not to pursue registration of a mark it did not consider essential to its business.”
In a separate statement to the BBC, the lawyer added that while the firm had come to a “consent-to-coexist agreement” with Swift’s legal team in the past, they had decided to drop the latest application as it was a “practical and commercially sensible” move.
Regarding the use of her name and image on a variety of goods and products,Taylor Swift currently holds the rights to 300 trademarks in the U.S. and according to Bloomberg, the multi-Grammy award has a net worth tops $2,100,000,000.00 thanks in large part to her record-breaking The Eras Tour, which spanned 149 shows in 2023 and 2024.
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Author: Al Denté
Photo: Spark Fire Dance