While the vast majority of 2021 festivals have been indefinitely postponed or canceled, Milwaukee, Wisconsin’s own Summerfest is aiming to put on an altered version of their annual event.
The gathering that routinely hosted the likes of Thomas Rhett, Jennifer Lopez, The Weeknd, Lil Wayne, Bon Iver and more, cancelled their 2020 dates. Now the world’s largest music event has been moved its original 11-day festival from June 2021 to September 2-4, 9-11 and 16-18, running Thursday through Saturday, for three consecutive weekends.
As Summerfest organizers attempt to give health professionals more time to vaccinate the general public, government officials have suggested a significant portion of at-risk recipients will likely be injected with the vaccine by this Summer, making a return to live events hopeful.
“While the progress made through the vaccine rollout is encouraging, we believe it is in the public’s best interest to hold the festival in September to give government leaders and healthcare organizations enough time to distribute the vaccine,” said Don Smiley, President & Chief Executive Officer of Milwaukee World Festival, Inc. “We will continue to work diligently with civic officials and healthcare professionals as we prepare to welcome artists, fans, employees, vendors and sponsorship partners this summer. Our team is excited to get back to what we do best, as soon as possible.”
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Photo: Ed Vill