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Travis Scott Drops ‘4×4’: Look + Listen

In the Friday (1.24) released video for “4×4.Travis Scott depicts a dream-like sequence where he lives in different scenarios, from being an ultra-protected politician to a WWE wrestler to a criminal on the run.

Directed by Gabriel Moses-directed, the visual begins in spoof form where the iconic Columbia Lady flips off the camera and is replaced by Scott’s Cactus brand. Travis subsequently rides in a car surrounded by a slew of bodyguards before clips flash of Scott performing the track from a football field surrounded by a marching band, with the Houston native dressed only in Texas flag-printed pants in an empty room. 

The sometimes black-and-white film follows the musician as he goes from a dancing band director to a jacked wrestler surrounded by championship belts jumping into the ring to face off against two buff men. “Gotta be tens at least, 1 v. 3 these hoes/And they love takin’ us up, they scrape it right out of the bowl.” “Got plenty of zaza, we takin’ ’em high/He wanna just smoke with La Flame, but don’t wanna hotbox” raps the superstar artist.

The visual ends with Scott in a car chase as he makes his way down a freeway while followed by a helicopter and a trio of cop cars, followed by a monkey listening to the song as part of an animal’s fantasy.

Rapping on the roof of Atlanta’s Mercedes Benz Stadium Monday, Travis debuted “4×4” during halftime at the College Football Playoff National Championship. Following the success of 2024’s re-release of Days Before Rodeo that topped the charts a decade after its original release, Scott’s current single is his first new music of 2025.

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Author: Saul Goode

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