TikTok Claims 70+ Artists Earned Label Deals From Viral Tracks In 2020

In 2020, mega-popular media app TikTok became one of the biggest go-to destinations for music, assuming an instrumental role in sparking viral hits for artists of all genres. And in a recent statement, the company made some rather incredible claims.

The social media platform released its early-December “Year In Music” report announcing that, in 2020 alone, 70+ artists that gained popular followings on TikTok have since signed major record label deals, including Claire Rosinkranz, Dixie D’Amelio, Powfu, Priscilla Block and Tai Verdes.

The social media platform’s year-end review further detailed record breaking numbers, with over 176 different songs surpassing 1 billion video views as TikTok sounds. Earlier this month, “The Playlist” was revealed as part of the “Year On TikTok: Top 100” reel, highlighting their most significant songs in 2020. Together, those titles have accumulated 50 billion plus video views on over 125 million creations with five of them reaching #1 on the Billboard Hot 100 chart.

TikTok’s Global Head of Music Ole Obermann said in a company statement, “We at TikTok share our community’s passion for music and we’re dedicated to providing a platform where artists and fans can interact and thrive, it has been inspiring to watch our community bring new talent to the forefront, help send songs up the charts, and use music to create an oasis of joy during a trying time.”

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Photo: LWYang