In commemoration of the annual, December 1, World AIDS Day, Elton John has joined forces with mega media giant TikTok to spread a message of hope.
Starting today, the Elton John AIDS Foundation is launching a brand-new campaign, in collaboration with the social media app to raise awareness for World AIDS Day. The initiative features an “HIV/AIDS Education & Awareness Quiz,” aimed at helping TikTok users learn more about the disease. And on 12.01.20 TikTok will air a Sir Elton show featuring fellow stars like Sam Smith, Rina Sawayama, and more.
“I’m excited to recognize World AIDS Day with TikTok and my Foundation this year to celebrate progress that we’ve made and mark what we can do collectively to end the AIDS epidemic,” John said in a statement. “HIV may seem a disease of the past, especially with COVID-19 in the headlines, but it still affects everyone. We all need to care about HIV and end the discrimination around this disease. There’s a great line-up for our TikTok Live to break down the myths around HIV, talk about safe sex and ensure that young people know how to protect themselves and others.”
The Elton John AIDS Foundation’s live World AIDS Day special will take place on Elton John’s TikTok on December 1st at 7 PM GMT.