On Sunday (12.10,) TikTok‘s prevailing reach will increase exponentially when the video platform will launch In the Mix, its first-ever live music event, with headline performances by Cardi B, Niall Horan, Anitta, and Charlie Puth.
Scheduled to take place at Sloan Park in Mesa, Arizona, the event will broadcast globally via TikTok Live and in a press release about his involvement, Horan stated:
“I really love my TikTok fans and I’m very excited to be able to bring The Show to the TikTok In The Mix event,” “I’m also very much looking forward to performing in such a special venue and putting on an amazing show for all the fans that will be present on the day and also all the fans that will be watching from all over the world live on TikTok.”
In addition to its top tier talent, TikTok’s In the Mix will feature emerging artists from its Elevate program, including Kaliii, Isabel LaRosa, Sam Barber and Lu Kala.
In a statement about the launch, TikTok’s global head of music partnerships and programming said: “No other platform mixes music, culture and creativity like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok. Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
Starting Thursday (11.02) at 9 a.m. PST, tickets for In the Mix will be available in a general sale exclusively through TikTok and a fan presale will launch this Friday, (10.27,) at 9 a.m. PST for TikTok users who receive a special code in return for following the headlining artists on the app.
More information can be found on the official In the Mix landing page.
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Author: Al Denté
Photo: Solen Feyissa