Kicking off a humanitarian 2021, Ratatouille: The TikTok Musical was launched to help raise money for out of work theatrical performers and the effort has already raised over $1 million for the Actors Fund organization and those impacted by the pandemic.
The musical event premiered on the social mega-media platform New Year’s Day and featured household names including Wayne Brady, Titus Burgess and Adam Lambert. The news of its monetary success was announced Saturday (January 2nd) on the production’s Twitter page. Interestingly, the TikTok community saw the project go from a quaint effort started by a user’s Broadway-esque ode to the 2007 Disney Pixar film to a full-blown rallying event cry in a matter of weeks.
“It’s just so important to be supporting artists right now, I think, both in terms of the actual raising money (and in) bringing hope that new work still can be created and that there’s a space for innovation,” Ratatouille’s director Lucy Moss told CNN with tickets are priced at just $5.00
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Photo: Luis Levrato