Dua Lipa
Tore Sætre

Dua Lipa Appears In Puma’s New ‘She Moves Us’ Campaign: Watch

Hoping to inspire women around the world, Puma has unveiled their 2021 “She Moves Us” campaign theme.

Led by Dua Lipa, this year’s initiative will include talks, videos and interviews with female ambassadors and as part of their strategy, the sports brand just released a teaser featuring the “Don’t Start Now” singer herself.

As part of their new anthemic video, the Albanian artist’s “Electricity” plays as she poses in sleek Puma styles alongside a number of empowering women, including Winnie Harlow, Cara Delevingne, Skylar Diggins-Smith, June Ambrose, Lauren London, Nicole McLaughlin, Bethany C. Meyers and more.

“She Moves Us” hopes to inspire through Puma’s partnership with Women Win, a global fund that uses sport to advance gender equality. The campaign will also tell the story of how Puma’s female ambassadors were inspired to become who they are today, the women who helped them, how they overcame challenges and how they succeeded in their respective fields.

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Photo: Tore Sætre