The first Korean act to break the lion’s share of domestic and international music records, BTS and Columbia Records release their newest single “Butter” to Herculean success!
Within the first 24-hours of the Korean boy band’s Friday drop, the new English-language BTS single “Butter broke their own YouTube record hitting approximately 113 million views by midnight.
Propelled by the group’s devoted BTS ARMY fan base, the K-Pop act’s summer single “Butter” was released on YouTube on Thursday, May 21, at 12AM ET/1PM KST and has set a new all-time record for the biggest YouTube music video premiere with more than 3.9 million concurrent viewers. Hitting No. 1 on the U.S. iTunes chart within two hours of its debut, the video had been streamed more than 116 million times.
Prior to “Butter”, the 7-member group had previously set the record in 2020 with “Dynamite” their first entirely English single that secured 101.1 million in its first 24 hours. BTS has held numerous records for 24-hour views in the past, such as for “Boy With Luv” featuring Halsey in April 2019, which hit 74.6 million views in its first day.
During a recent Seoul press conference, BTS confirmed that their first performance of “Butter” will be at the Billboard Music Awards Sunday, May 23 and have also received four nominations including Top Duo/Group, Top Social Artist (for the fifth year in a row), Top Song Sales Artist, and Top Selling Song (for “Dynamite”).