Korean pop superstar, Jung Kook is featured in the Calvin Klein Jeans’ spring campaign.
Named a brand ambassador for Calvin Klein Jeans and Underwear in March of 2023, the former member of BTS his music and style has appealed to international audiences.
Styled by Emmanuelle Alt and photographed by Mert Alas, the advert campaign features Kook in New York’s Grand Central Station donned in new Calvin Klein Jeans styles, including ’90s straight fit jeans and the oversize monogram T-shirt.
Launched on Friday via calvinklein.com, Jung Kook’s campaign content rolls on Calvin Klein’s social channels throughout the week, with images also appearing on impactful out-of-home placements around the globe.
Wearing a minimalist Calvin Klein denim shirt and slim jeans in November, Kook performed in Manhattan’s Times Square following the release of his debut solo album “Golden” on Nov. 3.
Jung Kook’s new campaign follows the Calvin Klein campaign featuring Jeremy Allen White posing in Calvin Klein Underwear for the spring campaign in a series of stills and video that showcased his connection to the city.
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Author: Saul Goode
Photo: Heavenly Moment 97