In response to the ever-growing spread of the Delta variant, effective October 4th Live Nation will require all artists, crew and attendees to show proof of full vaccination or a negative test at their venues and upcoming festivals.
Though the concert giant previously announced that it would be up to the artists whether or not to enforce the mandate on their own, Live Nation changed course to mandate a requirement for all venues starting October, where permitted by law.
According to Live Nation president and CEO Michael Rapino: “Vaccines are going to be your ticket back to shows, and as of October 4th we will be following the model we developed for Lollapalooza and requiring this for artists, fans and employees at Live Nation venues and festivals everywhere possible in the US,”
The recent Covid-19 protocol was announced in large part due to the success — or lack of superspread — of Chicago’s Lollapalooza, where attendees were required to show proof of vaccination or a negative test; “Twelve percent of fans said Lolla was actually their reason for getting vaccinated – which is a huge number with 400k attendees throughout the weekend,” a spokesperson told NBC News.
Following in the event footsteps of Live Nation, earlier this week concert promoters AEG also instituted a Covid-19 mandate that required all eligible concertgoers (excluding children 12 and under) to be fully vaccinated in order to attend such events as Coachella and Delaware’s Firefly.
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Author: Brad LeBeau
Photo: Eva Rinaldi