Just days away from Taylor Swift‘s highly anticipated 10th studio album, the pop music superstar gave her fans a taste of Midnights at 12pm Monday morning (10.17) when a line of lyrics appeared on a giant billboard in New York City’s Times Square.
At twelve pm on the dot, a dark and cloudy scene took over the massive billboard, the top of which read “Taylor Swift Midnights” and below was the first set of lyrics: “I should not be left to my own devices.”
“When the clock struck Midnight in NYC, lyrics from #TSMidnighTS made their first appearance,” Spotify’s Instagram account captioned a video of the reveal. “Where to next?”
The lyric reveal is in partnership with Spotify, and according to the music streaming giant, more lyrics are coming this week, with a different set to be unveiled on billboards in various cities around the world.
The lyric snippet display wasn’t the only thing Swift shared with fans at midnight Monday as she also revealed the rollout plan for the 13-set album. Coming Thursday during the third quarter of the NFL game on Prime Video will be the album’s teaser trailer. Three hours after the album’s release on Oct. 21 will be what the star teases will be a “special very chaotic surprise,” followed by the music video for “Anti-Hero” at 8 a.m. ET. A second music video — the track has not yet been revealed — will come days later on Oct. 25.
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Author: Saul Goode
Photo: Looking Glass Films – Vimeo: Taylor Swift Comso by James White