Concurrent with of his career-spanning memoir, Unrequited Infatuations, actor and rock musician Steven Van Zandt is launching Little Steven’s Underground Apothecary, his own line of cannabis products.
In a statement about his new venture, Van Zandt said: “The United States may be the only country in the world that considers health care, both physical and mental, as an afterthought,” “Little Steven’s Underground Apothecary was created to help combat that issue by focusing on natural, holistic remedies. Some will help relax you, some will help energize you, all will help you take charge of your own wellness.”
Currently available on a limited basis, fans of the rock star and his cannabis company will have to travel to Lee and Holyoke, Massachusetts to purchase the product. Van Zandt also expressed the need to increase education and decrease stigmatization around weed products in hopes that doing so will “stop unjust criminalization for a plant that not only does a lot of good but has proven during Covid-19 to be almost as essential as art to people’s well-being and quality of life.”
Ten percent of profits from Little Steven’s Underground Apothecary sales will be put toward the National Organization for Marijuana Legalization.
“You don’t have to smoke cannabis or even use it to support national legalization,” said Meg Sanders, Canna Provisions CEO. “But for those that do use it, Little Steven wanted to be sure to have an approachable, low-THC and high-CBD cannabis that is less about the recreational high, and more for people seeking the benefits of cannabis and cannabinoids like high-CBD cannabis on the body and mind.”