Confirming a solid alliance between music and football, international superstar Robbie Williams has been confirmed as the Official FIFA Music Ambassador.
As part of his first official act in this ongoing global role, Williams confirmed the release of ‘Desire,’ the first-ever Official FIFA anthem, scheduled to debut at the opening of the FIFA Club World Cup 2025™ in Miami.
Leveraging music’s global influence to solidify fan engagement and heighten the emotional connection to European sport, the UK-born musician’s appointment as FIFA Music Ambassador signals a new phase in FIFA’s cultural evolution.
As one of the world’s most celebrated musicians, Williams brings a unique creative perspective to this sporting event’s biggest moments, and addressing his new role, Robbie Williams stated said:
“Music and football bring people together like nothing else — each with their own universal language of connection, emotion, spirit and community. When those worlds come together, there’s nothing like it — and I’m beyond honored to be the FIFA Music Ambassador.”
Co-written by Williams alongside Karl Brazil, Owen Parker, and Erik Jan Grob, ‘Desire’ hopes to become the official FIFA anthem for all worldwide tournaments and matches and will accompany players as they walk onto the soccer field before every FIFA tournament game and at all FIFA matches globally.
Combining emotional charge with stadium-ready power, ‘Desire’ captures the intensity, pride, and unity that define top-tier football with Italian superstar Laura Pausini featured on the track.
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Author: Saul Goode
Photo: Drew de F Fawkes