In order for their deaf and hard of hearing fans to enjoy the music, Metallica has confirmed that every song on their new album, “72 Seasons,” will be accompanied by a video featuring American Sign Language.
As the first rock artists to create ASL videos for an entire album, on National American Sign Language Day the iconic band announced the project on April 15, stating their partnership with the Deaf Professional Arts Network (DPAN.)
In a statement about the the breakthrough videos, Metallica said they’re working with Amber Galloway of AG Productions, who has signed for bands at major music festivals throughout North America. Described by Vibe as “the most recognizable sign language interpreter in the country.” Galloway signs the lyrics in a split-screen with the band’s original music video for the song.
“It’s been an honor to work with Amber and DPAN teams, and we hope that our fans in the deaf and hard of hearing community enjoy experiencing the album through these videos!” wrote the musicians.
Having already released the video for the title track, “72 Seasons,” the band promised the other 11 songs would get videos on April 25.