Photo: Shawn Ahmed

Louis Vuitton Names Pharrell Williams Creative Designer

Describing Pharrell Williams as “a visionary whose creative universes expand from music to art, and to fashion,” French fashion brand Louis Vuitton has named the Grammy-winning producer, rapper, singer and songwriter as its new menswear creative director.

About the appointment, Louis Vuitton chairman and chief executive Pietro Beccari said in a statement “I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

One of the world’s leading international fashion houses, Louis Vuitton is part of the luxury goods group LVMH, which is owned by the world’s richest person Bernard Arnault.

In addition to winning 13 Grammy Awards, Williams co-founded streetwear label Billionaire Boys Club with Japanese designer Nigo in 2003 and he has collaborated with sportswear giant Adidas and luxury brands Moncler and Chanel, and worked with Louis Vuitton designer Marc Jacobs to design eyewear for the label.

Williams’ Louis Vuitton predecessor, Virgil Abloh was the founder of the Off-White fashion brand. Known for fusing elements of streetwear with high fashion designs, he died from cancer at the age of 41 in November 2021.

Pharrell Williams’ first collection for the iconic European label will be shown during the Men’s Fashion Week in Paris in June.

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Author: Al Denté

Photo: Shawn Ahmed