On Sunday (5.22,) superstar singer/songwriter, Halsey took to social media to speak out against their record label on Sunday.
The singer who uses both she/her and they/them pronouns, told fans on TikTok that her record company, Astralwerks, is allegedly blocking the release of their new song for marketing reasons, stating:
“Basically, I have a song that I love that I want to release ASAP, but my record label won’t let me.” “I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release (the song) unless they can fake a viral moment on TikTok.” “Everything is marketing and they are doing this to basically every artist these days. I just wanna release music, man. and i deserve better tbh. I’m tired.”
The text accompanies a video of Halsey looking at the camera as the unreleased track plays in the background.
After one user commented that the singer had given her label their “viral moment” with the new TikTok post, the musician replied, “Bruh I wish it was haha. They just said I have to post tiktoks they didn’t specifically say ‘about what’ so here I am (laughing emoji).”
Halsey followed up her video with another TikTok of a man heard off-screen talking about the marketing strategy for her song, which he called So Good. The video shows Halsey telling him, “I just hate this… it sucks.” The caption of the post reads: “I wish I was kidding lol”.
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Author: Al Denté
Photo: Justin Higuchi