Released on Tuesday (3.15), Coldplay‘s “People of the Pride” video pairs neon clips of a robot-run dystopia with black and white footage of the band performing live in concert.
Directed by Paul Dugdale, the action-packed film of the pop-rock quartet’s October 2021 performance at Seattle’s Climate Pledge Arena comes across as an advertisement for what fans should expect from Coldplay’s 2022 Music of the Spheres world tour, that kicks off in Costa Rica this weekend.
The band’s front man Chris Martin sings “There’s a man who takes his time from his homemade cuckoo clock,” “And he makes us march around it. Tick tock, tick tock, tick tock” as concert footage of him marching in military style morphs into animation of robots.
“People of the Pride” is one of several singles from Coldplay’s latest October 2021 album Music of the Spheres that peaked at #4 on the Billboard 200 preceeded by the British band’s second Hot 100 #1 with their BTS collaboration, “My Universe.”
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Author: Saul Goode
Photo: Frank Schwichtenberg