In an unpredictable yet tasty move Cher will be launching her own brand of gelato.
Called Cherlato, the now 77-year-old superstar singer/actress will introduce the edible product in her native city, Los Angeles.
Taking to her Instagram and Twitter accounts on Sunday (7.23,) the iconic musician (born Cherilyn Sarkisian) shared a video of a brightly colored food truck decorated with images of the star posing with an ice cream cone and the word “Cherlato” along with her #1 pop hit ‘Believe’ playing in the background.
Captioning the post “Yep, This Is Real…. I’m Launching My Gelato…. Watch Out LA!!” Cher added “All Started 5 Years Ago And Now It’s Finally HAPPENING. More to come….”
Not the icon’s only business venture, the legendary chanteuse has been the face of many-a-beauty brand and has launched several of her own fashion and perfume lines.
Earlier this month, the Academy Award sinning songstress announced that her critically-acclaimed classic album It’s A Man’s World has been reimagined and is now available as a special deluxe limited-edition vinyl box.