Marking his first major live performance in four years that also attracted one of the biggest audiences Coachella has ever experienced, Justin Bieber released SWAG COACHELLA (WEEKEND I) – the complete recording of his headline set.
On April 11, alongside a guest list that included The Kid LAROI, Tems, Wizkid, Dijon and Mk.gee, Bieber’s return to the main stage included tracks from his SWAG era alongside his classics that included an acoustic section, nostalgic visuals and even old YouTube footage from his early days.
In celebration of the release, the superstar’s fans were treated to an encore re-broadcast of the official livestream on YouTube – with another replay airing today at 4pm PST / 7pm EST.
Making the most-watched performances in the festival’s history, the 32-year old’s headline sets attracted 147,000,000 global views, that went on to become Spotify’s most-streamed artist, delivering the biggest post-Coachella streaming spike of all time.
On April 15 alone, the Canadian-born musician accumulated 105,000,000 Spotify streams in a single day, before closing the week with 431,000,000 global streams, accounting for an approximate 1,800% surge, the ripple effect of which pushed 21 of his songs into Spotify’s Global Top 200 simultaneously, and seven LPs landed simultaneously on the Billboard 200 – a career first.
After Justin performed ‘Beauty and a Beat’ during Weekend 1, the song shot to the top of both the Spotify Global chart and the Billboard Global 200, pulling in more than 75,000,000 streams in just a few weeks and earning 8x Platinum certification.
SWAG LIVE FROM COACHELLA (WEEKEND I) follows Justin’s critically acclaimed albums SWAG and SWAG II,
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Author: Saul Goode
Photo: Pascal Parvex