This Summer, still stifled by the COVID-19 pandemic, Tomorrowland was determined to put on Tomorrowland Around the World, a virtual festival that featured 60+ acts including Martin Garrix, Armin van Buuren, Katy Perry, Dimitri Vegas & Like Mike and others over eight new and familiar virtual stages. And on New Year’s Eve, the infamous international event brand is poised to do it again.
Billboard revealed the online music festival cost approximately $10 million to finance (including fees for the lineup and its massive technical production) but Tomorrowland’s co-founder Michiel Beers said the budget was closer to €5 million ($5.9 million) with partnerships, sponsorships and media deals factored in. What matters most, however, is that the festival sold nearly 140,000 digital festival passes, plus 30,000 party packages, and 30,000 through media deals.
Never discouraged, Tomorrowland will bring the virtual concept back for a second time in 2020/2021 to celebrate the new year. “We believe that digital will exist next to live,” Beers stated. “We also believe that we have to create moments that people really want to see [us] livestream in a special way, and really see it as a small event.”
Watch this space for updates on the New Year’s Eve celebration and check out the virtual festival’s after movie below.