The biggest weekend in sports just got bigger. Ahead of Super Bowl LIV, Maxim has announced The Chainsmokers as headliners of its 2020 Maxim Big Game Experience.
The publication has officially partnered with Columbia Records and Disruptor Records – the label founded by Chainsmokers’ manager Adam Alpert – along with marketing firm In the Know Experiences, for the event, which is scheduled to take place on Saturday, February 1st, in Miami. Appropriately, the evening will take on a Havana Nights theme and will also feature performances from superstars Rick Ross, Lost Kings and more to be announced. Furthermore, The New York natives’ craft tequila brand, Jaja Tequila, will serve as the official beverage of the night.
“Columbia Records is thrilled to partner with Maxim at Super Bowl LIV. We look forward to being a part of this iconic event where music, culture, and sports intersect. We are happy to have a home to showcase our artists,” Jennifer Frommer, SVP, brand partnerships, Columbia Records, wrote in a press release. “The Maxim Big Game Experience is one of the biggest parties of the year,” said Alpert, “and we’re looking forward to having our artists set the tone for what promises to be the best year yet.”