While many expected streaming totals to jump during this time when the masses have more time to listen to music, play video games and do at-home workouts, what comes as a surprise is the type of tunes being played.
In a recent release, according to data comprised by Spotify, between April 1st and 7th, there was a 54% increase in listeners making nostalgic-themed playlists and significant increases in individual streams of songs from the ’50s, ’60s, ’70s, ’80s, ’90s, and early millennium. Some of the selections included the likes of “Jailhouse Rock” by Elvis Presley, “At Last” by Etta James, “Africa” by TOTO, “Take on Me” by Aha, “Mambo No. 5 (a Little Bit of…)” by Lou Bega, “I Gotta Feeling” by the Black Eyed Peas, and “Danza Kuduro” by Don Omar, Lucenzo. Spotify’s own curated throwback compilation, the “All Out ’00s” playlist, is the most popular, garnering some 8.1 million followers to date.
With so many analytics available to Joe public, consumers also know that artists who stream performances from home have seen an increase in listenership, and cooking podcasts are also on the rise. Click here for a more comprehensive list of changes the streaming platform is experiencing.