On July 23rd, One Direction plans on celebrating their 10-year anniversary with a number of special offers.
To mark the occasion, a brand-new, interactive “10 Years of One Direction” website will launch next week. The space will function as a “timeline” from the former boy band’s audition up until 2016 when they released “History” and revealed that they’d begin their “hiatus.” For every era, there’ll be new art and rarely seen content and to make the experience special for each end-user, the site will also generate an individualized mixtape for fans based on how they interact with the content. Additionally, new 1D playlists will emerge across streaming platforms along with updates on old ones. There will also be “reformatted EPs” released containing B-sides, rarities, acoustic performances, live recordings and remixes.
Although the guys started off as strangers on the UK’s reality competition series before being assembled by Simon Cowell, the fab five will continue to have an impact beyond their boy band status. Since their split, each member has released at least one full-length solo album.
Stay tuned to this space as well as One Direction’s website to see what they have in store for their 10-year anniversary.