The proud hosts of incredibly successful music events like Electric Daisy Carnival, Beyond Wonderland, and Nocturnal Wonderland, festival juggernaut Insomniac is coming up on their 20th anniversary. And today, they released data graphic proof that the company has generated $3.17 billion in American revenue over the past five years based on the following equation: 3.39 million festival attendees at 48 events across 14 US cities!
In a statement about the business model’s success, Pasquale Rotella, the face of Insomniac, states:
This study beautifully illustrates the powerful financial and cultural impact of dance music here in the United States. As support from our Headliners continues to grow, our contributions can continue to make a difference here at home and around the world.