In an attempt to send its collective fans out of 2020 and into 2021 on a positive note, Absolut Vodka is partnering with Beatport for an all-day New Year’s Eve live stream show.

Broadcasting for 20 straight hours, Dance The Year Away opens up with Carl Cox delivering a techno-infused set from Melbourne, before the event glides seamlessly through Shanghai, New Delhi, Berlin, London, Miami, and San Francisco time zones, followed by a closing set with Cox back in Australia.

Among other deejays included in the global powerhouse lineup are DJ Ray Ray, representing Shanghai, TOKiMONSTA from San Francisco, and Jamie Jones from Miami. This day-long musical journey through multiple continents is yet another creative digital event birthed from the pandemic-related struggles of 2020.

Ed Hill, Vice President of Media Group at Beatport spoke about the event: “This has been a challenging year for everyone. But one silver lining has been how the dance community has rallied around live streams to keep the culture that we all love alive. Coming together with Absolut to host this incredible lineup performing from cities all over the world is the best way to send 2020 packing.”

Though the full lineup has not yet been revealed, with just over a month until the day-long stream, the complete list of club culture participants should be made available shortly.

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Photo: Malagalabombonera