On Wednesday (September 9th), YouTube and the National Independent Venue Association (NIVA) announced a joint partnership to preserve independent live music venues throughout the United States.
Formed earlier this year in response to the COVID-19 pandemic’s effects on the industry, NIVA is a group of independent music space owners that have worked tirelessly to preserve and nurture the ecosystem of venues and promoters throughout America during these trying times. The coalition boasts 2,600+ members who’ve retained the Akin Gump lobbying firm to encourage Congress to authorize $10 billion in relief via the Save Our Stages Act. According to the association, 90% of America’s independent music venues expect to shut down within the next few months if they do not receive federal aid.
While the entire plan was not made immediately available by YouTube and NIVA, a joint statement reads “Together, YouTube and NIVA will work on unique programming that will help bring live performances back into music venues safely. In addition, YouTube will help raise awareness and funding for the NIVA Emergency Relief Fund.” The co-founder / treasurer of NIVA, Stephen Sternshein stated: “With the entire independent venue and promoter industry on the verge of massive collapse, we’ve been fighting urgently for the Save Our Stages Act which will provide meaningful relief to our members and the independent music community.”