In October 1988, Angie Roloff and her husband Ron opened Strictly Discs in Madison, Wisconsin. Over 30 years in operation, the couple made the difficult decision to postpone in-store operations due to COVID-19 but now, with relaxed statewide rules, the store has resumed business, complete with precautions put in place for safety’s sake.

Though any opening during a pandemic is risky business, for a company that strictly sells vinyl seems particularly challenging. The shop resumed operations this last Tuesday and has already progressed from letting in 5 to 20 at any one time and addressing the demand, Strictly Discs is staying open for longer hours as well. The Roloffs are also offering in-store and curbside pick up along as they require all participants to wear masks and gloves within the establishment.

The record store is pleased with the way that things have progressed and they’ve not seen any drastic business changes that would make them fearful of the future. They are also part of a larger group called the Coalition of Independent Music Stores, that represents many of the best record retailers in the country. Together, the businesses are sharing ideas on how to thrive during this time.

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Photo: BenHoyle442