With COVID-19 forcing many an artist into the virtual space and Facebook recently announcing that they would be cracking down on live performances, Spotify, Ticketmaster and SongKick, have come together to offer a live event feature.
In a joint September 15th announcement, the new integration hosted on the streaming platform will enable Spotify listeners to discover digital event listings on artist’s profiles and in the “Concerts” hub. With more musicians pivoting to digital performances in light of the pandemic, the latest three-way initiative could serve as a panacea for the music industry.
As part of the roll-out, Spotify stated “In lieu of live shows, staging virtual performances across a variety of platforms has become a vital way to connect with your fans, and share who you are with new listeners. With many tours postponed until 2021, the necessity for these virtual events is set to continue, and we want to make it easy for Spotify listeners to learn about virtual events for the artists they love, as well as artists they’re discovering for the very first time.”
Musicians can work directly through Songkick or Ticketmaster to list their upcoming events on Spotify, allowing featured virtual events to be visible at the top of their profiles and qualifying digital events can be hosted on any platform including Twitch, Instagram Live and more. Listeners can also find streams by searching “Concerts” in the search bar. Fans may further sign up for personalized email campaigns to notify them of upcoming events.